The Kitchn
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Type of site
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Interior design blog |
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| Owner | Maxwell Ryan |
| Slogan(s) | Saving the world, one room at a time. |
| Website | www |
| Alexa rank | 1,452 (August 2016) |
| Launched | 2004 |
Apartment Therapy is a lifestyle blog and publishing company focused on home design and decor. The website was founded in 2004 and is currently led by Maxwell Ryan. According to Forbes, Apartment Therapy is "one of the most influential interior design sites on the Web". A companion blog, The Kitchn, is dedicated to home cooking, kitchen design, and entertaining.
Apartment Therapy was founded in 2004 by brothers Maxwell Ryan, an interior designer, and Oliver Ryan, a new media businessperson. Maxwell Ryan, formerly a Waldorf school teacher, started a design consultancy business in 2001. Early on, he created a weekly email list offering further decorating ideas to his clients, particularly to help them make their own design decisions. In 2004, Maxwell Ryan joined Oliver Ryan to turn the email list into a daily blog of design advice. Using ApartmentTherapy.com as the URL, their stated objective was to help readers solve problems without extensive professional guidance.
In the mid-2000s, Apartment Therapy established companion sites focused on more specific topics including a children's division called Ohdeedoh and the ecologically friendly blog Re-Nest. Maxwell Ryan and his then-wife, Sara Kate Gillingham-Ryan, a food writer (they have since separated), also started The Kitchn, a page dedicated to recipes and entertaining tips. The diversity of its readership also led Apartment Therapy to launch city-specific blogs for Los Angeles, San Francisco, Chicago, Boston, and Washington, D.C.
As the site became more widely known, Ryan began making regular appearances on the HGTV programs Mission: Organization and Small Space, Big Style. Later, Apartment Therapy was named to best-of lists by periodicals including Time in 2008,Forbes in 2009, and The Daily Telegraph in 2011.
In early 2012, Apartment Therapy incorporated three of its companion blogs into the main site. Ohdeedoh moved to the "Family channel" on Apartment Therapy.com, Unplggd to the "tech channel," and Re-Nest relocated to the "Green Living" category of the main page. The Kitchn kept its separate URL but was linked from Apartment Therapy's site.
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