The Joneses
| The Joneses | |
|---|---|
Theatrical release poster
|
|
| Directed by | Derrick Borte |
| Produced by | Derrick Borte Doug Mankoff Andrew Spaulding Kristi Zea |
| Written by | Derrick Borte |
| Starring |
Demi Moore David Duchovny Amber Heard Ben Hollingsworth Gary Cole Lauren Hutton |
| Music by | Nick Urata |
| Cinematography | Yaron Orbach |
| Edited by | Janice Hampton |
|
Production
company |
Premiere Picture
Echo Lake Productions |
| Distributed by | Roadside Attractions |
|
Release date
|
|
|
Running time
|
96 minutes |
| Country | United States |
| Language | English |
| Budget | $10 million |
| Box office | $7,022,728 |
The Joneses is a 2009 American film written and directed by Derrick Borte. It stars Demi Moore, David Duchovny, Amber Heard, and Ben Hollingsworth. It premiered at the 2009 Toronto International Film Festival on September 13, 2009.Roadside Attractions later purchased the United States theatrical distribution rights. It had a limited release on April 16, 2010 and was released on DVD & Blu-ray On August 10, 2010. It received a theatrical release in Mexico on August 20, 2010.
Kate, Steve, Mick, and Jenn Jones move into an upscale suburb under the pretense of being a typical family relocating because of the changing nature of Kate's and Steve's careers. In reality, Kate is the leader of a team of stealth marketers, professional salespeople who disguise product placement as a daily routine. Their clothing, accessories, furniture, and even food are carefully planned and stocked by various companies to create visibility in a desirable consumer market. While Kate's team is highly effective, Steve is new to the team, Jenn is a closet nymphomaniac with a penchant for hitting on her fake fathers, and a 30-day review is fast approaching.
The team quickly ingratiates itself into the community, slowly shifting from displaying products to recommending them. Soon, local stores and businesses are stocking products based on the Joneses' trend-setting styles. However, at the end of the 30-day review, Steve discovers that he has the lowest sales numbers of the team, and Kate's job is endangered unless he can get his numbers up before the next review in 60 days. Eventually, Steve begins to find a sales tactic that works by playing on the fears of his neighbors and sympathizing with their dull, repetitive, unfulfilled careers. As someone who is frustrated with his job and disconnected from his fake "family," Steve turned to their products to keep himself entertained. When he recognizes this same pattern in his neighbors, his sales begin to steadily increase as he starts pitching products as the solution for suburban boredom and generating product "buzz" through unwitting ropers.
...
Wikipedia