The Jersey Guys
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| City | Trenton, New Jersey |
|---|---|
| Broadcast area | Central Jersey |
| Branding | New Jersey 101.5 |
| Slogan | "Not New York, Not Philadelphia. Proud to be New Jersey 101.5" |
| Frequency | 101.5 MHz (also on HD Radio) |
| First air date | August 27, 1962 |
| Format | FM/HD1:News and talk/Classic Hits HD2: "Radio Zindagi" Indian Talk/Music (WWRL simulcast) |
| Language(s) | English |
| ERP | 15,500 watts (analog) 617 watts (digital) |
| HAAT | 275 m (902 ft) |
| Class | B |
| Facility ID | 53458 |
| Transmitter coordinates | 40°16′58.0″N 74°41′11.0″W / 40.282778°N 74.686389°W (NAD27) |
| Owner |
Townsquare Media (Townsquare Media Trenton License, LLC) |
| Webcast | nj1015 |
| Website | nj1015 |
WKXW (101.5 FM, "New Jersey 101.5") is a radio station based just outside Trenton, New Jersey. The station is licensed to serve the Trenton area on 101.5 MHz FM and is also streamed on the station's website. It is owned by Townsquare Media. Its studios and offices are located in Ewing and its transmitter is located near the Quaker Bridge Mall in Lawrence Township in Mercer County, New Jersey.
The station went on the air on August 27, 1962, as WBUD-FM. Its call letters subsequently changed to WBJH, which stood for Bill and Joy Hardin, the son and daughter-in-law of the owner. About 1977, the station changed calls to WTRT and called itself "The New T-101 FM". In 1980, the station became WKXW, under its new owner Fidelity Communications. It was playing a hot adult contemporary format as "The All New Kix 101 & A 1/2 FM" and later "Kix 101.5". By the late 80s, the station evolved into more of a gold based adult contemporary format. Its weekend Saturday oldies show evolved into an all oldies format from the 50's through early 70s on overnights and weekends before the change to its current weekday talk format, which came in 1990 when it was sold to Press Communications. The sale to Millennium Radio Group took place in 2001.
On March 1, 1990 at 5pm, “New Jersey 101.5”, conceived by Sabo Media CEO, Walter Sabo, became the first full-time FM Talk station in America targeted for a younger audience. Mark Sheppard, who later went to middays, kicked off the format playing Bill Haley & The Comets' "Rock Around The Clock".
Since the 1990s, the station has a talk and news format during the week, with oldies music on the overnights and weekend. Initially, the oldies format was 1960s-based with a few pre-1964 oldies and a 1970s oldie or two each hour. By the early-to-mid-1990s, more 1970s music was added and by the early-2000s, 1980s music from 1980-1982 was added occasionally. Between 2000 and 2005, music from between 1986 and 1989 was added to the lineups. Gradually, at the same time, songs from 1964 and older were gradually reduced in the late-1990s and gone by 2000. In September 2007, 1960s music was removed from the "60s, 70s, and 80s" weekend music programming ID, and nearly all 1960s music had been removed from the playlist. However, in May 2012, "60s" was added back to the weekend music programming ID, coinciding with a limited but steady increase in music airplay focusing on select titles by well-known artists.
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Wikipedia