The Israel Project
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| Founded | 2002 |
|---|---|
| Founder | Jennifer Laszlo Mizrahi |
| Type | 501(c)(3) non-profit, non-government organization |
| Focus | Press |
| Location |
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| Method | Education |
| Leader | Josh Block |
| Mission | The Israel Project (TIP) is a non-profit educational organization that gets facts about Israel and the Middle East to press, public officials and the public |
| Website | www.theisraelproject.org |
The Israel Project (TIP) is a US-based 501(c)(3) non-profit, non-government organization. The Israel Project is not affiliated with any government, and according to the organization's website, it has a team with decades of experience in media, government, policy institutes, research, academia and the military. TIP has offices in the USA and Israel, and regularly hosts press briefings featuring leading Israeli spokespeople and analysts that give journalists an opportunity to get information and answers to their questions face-to-face."
According to TIP its extensive Arabic media program has 1.2 million Arabic-speaking subscribers on TIP Arabic’s Facebook page "Israel Uncensored".
The Israel Project was founded by Jennifer Laszlo Mizrahi, Margo Volftsun, and Sheryl Schwartz in 2003. Ms Mizrahi served as its president until 2012, when Josh Block took over as CEO and President. Initially started to change US and European perceptions of Israel, it had worked in English, French, German, Spanish, Russian, Arabic, and Chinese to reach a global audience. However, from the end of 2012; TIP decided to shut down its 'Global Affairs' unit to focus more on social media outreach and perceptions in both the U.S. and Israel. As of late 2016, its board of advisors included thirty-six Democratic and Republican members of the US House and US Senate. TIP operates offices in Washington DC and Jerusalem.
TIP was the first Jewish or pro-Israel group to host Palestinian Prime Minister Fayyad in the United States.
TIP conducts polling and public opinion research with US focus groups and advises Israeli experts and political leaders on the most effective factual ways to present their views to US audiences: "We share [our] information with all the political leaders across the political spectrum because they're the ones being interviewed on television" TIP also provides information to journalists by offering background material, press conferences, and one-on-one interviews with these experts and political figures, such as Shimon Peres. TIP has supplied information for thousands of news stories around the world, as part of their "pro-Israel media advocacy" efforts. TIP also buys commercial time to air pro-Israel advertising on CNN, MSNBC, Fox News and other cable networks.
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