The Hero Initiative
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| Motto | "Helping comic creators in need." |
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| Formation | 2000 |
| Type | 501(c)(3) Non-profit |
| Purpose | Charity |
| Headquarters | 11301 Olympic Blvd., #587 |
| Location |
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Official language
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TAMIL |
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President
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Jim McLauchlin |
| Website | heroinitiative.org |
The Hero Initiative, formerly known as A Commitment to Our Roots, or ACTOR, is the first federally recognized not-for-profit organization dedicated to helping comic book creators, writers and artists in need. Founded in late 2000 by a consortium of comic book and trade publishers, including Marvel Comics, Image Comics, Dark Horse Comics, Wizard Entertainment, CrossGen Comics and Dynamic Forces Inc., the 501(c)(3) charity aims to assist comic creators with health, medical, and quality-of-life assistance.
Many early comic creators, whose work laid the foundation of entire fictional universes that proved to be highly lucrative for the publishers that profit from them, were often paid little for their work, and were not allowed to keep their creations. According to the Hero Initiative, "to be eligible for financial assistance from Hero, an applicant must have been a working comic book writer, penciler, inker, colorist or letterer on a work-for-hire basis for no less than 10 years since January 1, 1934."
Anyone who meets the eligibility requirements may apply for aid, which could vary from medical assistance, paying rent, or finding employment (in or out of the comics industry). Hero's benefits are not meant to be a permanent crutch for needy creators, but assistance for those in debt, or who have trouble paying bills. Any granted aid is kept confidential.
The Hero Initiative has two boards of directors: the Executive Board and the Fund Disbursement Board.
The Executive Board, which handles fund raising and handles operations, comprises Hero Initiative President Jim McLauchlin, former editor-in-chief of Top Cow Comics; comics creator Brian Pulido; and Joe Quesada, editor-in-chief of Marvel Comics. The board members are Steve Borock, president of the Comics Guaranty Corporation; former industry retailer Mike Malve; filmmaker Guillermo del Toro; and Beth Widera, owner of comic book convention MegaCon. Former board members include founders Pat McCallum, editor-in-chief of Wizard Magazine; and Mike Richardson, publisher and founder of Dark Horse Comics.
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