Letterer

A letterer is a member of a team of comic book creators responsible for drawing the comic book's text. The letterer's use of typefaces, calligraphy, letter size, and layout all contribute to the impact of the comic. The letterer crafts the comic's "display lettering": the story title lettering and other special captions and credits that usually appear on a story's first page. The letterer also writes the letters in the word balloons and draws in sound effects. Many letterers also design logos for the comic book company's various titles.

By the time comic books came of age in the 1940s, the huge volume of work demanded by publishers had encouraged an assembly-line process, dividing the creative process into distinct tasks: writer, penciller, letterer, inker, and colorist. By the late 1940s, it became possible to make a living just lettering comic strips and comic books for artists, studios, and companies that didn't have the time or desire to do it in-house. The career of freelance letterer was born, and by the 1950s, letterers such as Gaspar Saladino, Sam Rosen, and Ben Oda were crafting full-time careers as letterers for DC Comics, Marvel Comics, and King Features.

Letterer and logo designer Ira Schnapp defined the DC Comics look for nearly thirty years. Starting in 1940, he designed or refined such iconic logos as Action Comics, Superman, The Flash, and Justice League of America, while also creating the distinctive appearance of DC's house ads and promotions. (Schnapp also designed the infamous Comics Code Authority seal, which was a fixture on comic book covers from all major companies for over forty years.)

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