"The Greatest Romance Ever Sold" is a song recorded by American musician Prince, under his unpronounceable stage name called the "Love Symbol". It was released as the lead single from his twenty-third studio album Rave Un2 the Joy Fantastic (1999). It was issued on October 5, 1999 in several different formats, including a 12-inch single, CD single, and a maxi single. Prince solely wrote and produced it, while Mike Scott provided guitar strings for the track. Several music critics found the single reminiscent to the works on his previous studio album, Diamonds and Pearls (1991).

The track is a smooth hip hop and soul ballad, featuring Prince's multi-layered vocals in the chorus. A B-side remix of the single entitled "Adam and Eve", featured a guest rap from Eve, while a The Neptunes remix featured a guest rap from Q-Tip. The former version was included on Prince's first remix album, Rave In2 the Joy Fantastic (2001). The single became a minor hit, peaking at number 63 on the Billboard Hot 100. An accompanying music video was created shortly after Rave Un2 the Joy Fantastic became available for purchase.

Musically, "The Greatest Romance Ever Sold" is a smooth hip hop and soul ballad, unlike his previous pop music efforts. It was solely written and produced by Prince himself, but he enlisted the help of Scottish musician Mike Scott for a guitar verse. The singer uses multi-layered vocals, a deep falsetto, and a downtempo melody throughout its chorus. The album version of the single has a duration of five minutes and twenty-nine seconds, while the radio edit lasts for four minutes and thirty seconds.

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