The Experiment (Dane Rumble album)
| The Experiment | |
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| Studio album by Dane Rumble | |
| Released | 29 March 2010 |
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| Genre | Pop rock |
| Length | 40:53 |
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| Singles from The Experiment | |
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| Professional ratings | |
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| Source | Rating |
| Bay of Plenty Times | (favourable) |
| The Dominion Post |   |
| The Nelson Mail |  |
| The New Zealand Herald | |
| Rip It Up | |
| The Press | (favourable) |
The Experiment is the first solo studio album by New Zealand singer-songwriter Dane Rumble. Released by Rumble Music and Warner Music on 29 March 2010, it follows two years after the split of his hip hop group Fast Crew. Rumble found it difficult to write music for himself, and therefore deviated to the pop rock genre. The Experiment includes elements of dance-pop and pop rap, and lyrically focusses on personal issues. Rumble produced the album with Jonathan Campbell. In July 2010 Rumble embarked on The Edge Winter Jam: The Experiment Tour, which had him perform in Auckland, Wellington and Christchurch.
The Experiment received mixed to positive reviews from music critics; some praised its catchiness while others labelled it "chart fodder". The record received nominations in four categories at the 2010 New Zealand Music Awards, and won the Rumble the award for Best Male Solo Artist. The Experiment debuted at number one on the New Zealand Albums Chart, and was certified gold by the Recording Industry Association of New Zealand (RIANZ). Five singles were released from the album: top-ten hits "Don't Know What to Do" and "Cruel", and "Always Be Here", "Everything (Take Me Down)" and "What Are You Waiting For?".
Rumble's hip hop group, Fast Crew, released their second studio album, Truth, Lies & Red Tape, in 2008. The band split soon afterwards, and Rumble decided to pursue a solo musical career, and taught himself to play the guitar. He began writing material for his album, but he found that he could no longer write hip hop. "Hip hop was just wearing really thin for me because it's really quite macho. 'I'm wicked because of this. I'm the best because of that'. It's a lot of talking yourself up," Rumble said. He began to write songs inspired by his own experiences and emotions, which allowed him to explore other musical genres. He explained that when he wrote songs for the album, he began by creating a chord progression using his guitar, which evolved into the tune's basic melody, after which he would determine its theme. Other songs were conceived by Rumble humming a tune during everyday activities, then recording it onto his iPhone so as to not forget it. The tune would later be refined to a full-fledged song. According to Rumble, writing music was the hardest component of the album's making. "Always Be Here" was the first song Rumble completed, which he sent to record label Warner Music NZ, thereby commencing his solo career.
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