The Era (traditional Chinese: 跨時代; simplified Chinese: 跨时代; pinyin: kuà shí dài) is Taiwanese Mandopop artist Jay Chou's tenth Mandarin studio album. It was released on 18 May 2010 by JVR Music and distributed by Sony Music Taiwan. It was released with a bonus DVD containing the music videos of "超人不會飛" (Superman Can't Fly) and "免費教學錄影帶" (Free Tutorial Video).

The tracks "超人不會飛" (Superman Can't Fly) and "雨下一整晚" (Rain Falls All Night) and "跨時代" (The Era) are listed at number 2, 10 and 39 respectively on Hit Fm Taiwan's Hit Fm Annual Top 100 Singles Chart (Hit-Fm年度百首單曲) for 2010. The album is the second best selling album in Taiwan in 2010, with 110,000 copies sold.

The album was nominated for six awards at the 22nd Golden Melody Awards in 2011, including Best Song of the Year for "超人不會飛" (Superman Can't Fly). It won Best Arranger for Cai Kejun (蔡科俊) for "免費教學錄影帶" (Free Tutorial Video), Best Mandarin Album and Best Male Mandarin Artist for Chou for his work on this album.

All music composed by Jay Chou.

In order to prevent unauthorized duplication of the album, the manufacturing was outsourced to Sony Music Entertainment plants in China but because of their large orders they were unable to meet demands. The producers did not wish to outsource to another factory, because of insurance concerns and so that the album could be release on the same date throughout Asia; it was delayed from 14 May to 18 May.

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