The Cloud Room

The Cloud Room
The Cloud Room (left to right): J Stuart, Jon Petrow (Jason Pharr not pictured)
Background information
Origin	Brooklyn, New York
Genres	Indie rock Indie pop
Years active	2004–present
Labels	unsigned
Website	Official website
Members	J Stuart (vocals/guitar) Jason Pharr (drums) Jon Petrow (bass) Chris Shade (keyboards) Devon C Johnson (guitar)

Indie rock

The Cloud Room, named after the Prohibition-era speakeasy at the top of the Chrysler Building, is an American band based in Brooklyn, New York. Their self-titled album was released in 2005 and contains the hit "Hey Now Now", a song that garnered the band rapid popularity on MP3 blogs but, being an indie release, had difficulty getting airplay on Commercial American radio.

J Stuart, relative of American Minimalist Composer Philip Glass, founded The Cloud Room after moving from California to New York to work with filmmaker Hal Hartley. In 2004, Stuart suffered a health crisis, leading to a false positive HIV test result, an event that was later revealed in a week-long feature on the band by Pitchfork Media. It was during this time that he began writing songs, one of which would become "Hey Now Now". When the test was later proven false, Stuart decided to focus his life on his first love, music.

In 2006, "Hey Now Now" was named by Rolling Stone as a top ten single of the year. Later that year, as the band was recording their second album in Stuart's apartment, a fire broke out and destroyed their equipment. However, the new recordings survived. In 2007, The Cloud Room became the first unsigned band to be used in an international ad campaign when Pepsi used "Hey Now Now" in a Frédéric Planchon-directed spot titled "Destinies" and featuring Ronaldinho. In September 2007, The Cloud Room played the Sopot Festival in Poland, representing the U.S. along with music stars such as Sophie Ellis-Bextor, Norah Jones, M. Ward and Monrose.