The Chap
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| Editor | Gustav Temple |
|---|---|
| Categories | Men's lifestyle |
| Frequency | Bi-monthly |
| Year founded | 1999 |
| Country | UK |
| Language | English |
| Website | Official website |
The Chap is a British bi-monthly magazine and related books, founded in 1999 by Gustav Temple and Vic Darkwood, and still edited by Gustav Temple. Printed in B5 format the magazine proposes a return to a more dandified way of life, involving the wearing of tweed and fine clothes, proper head wear, pipe smoking, cultivating facial hair (especially moustaches), quality handmade shoes, and sharply pressed trousers.
The magazine is predominantly a mixture of articles on clothing, sport (mainly cricket and horse racing) and tobacco-related articles interspersed with humorous jokes and guidance on etiquette. The "Am I a Chap" section sees people send photos of themselves dressed in vintage attire which the magazine's editors often deride. Each magazine usually features an interview conducted by Michael Attree and feature articles on things related such as Bartitsu. Earlier editions were often more-in-cheek with articles such as "A Year in Catford".
While Chappism appreciates British culture and loves tradition, it is rooted in the Situationist strand of anarchism with more than the occasional nod to Dada. It is also indebted to Monty Python, Peter Cook, Spike Milligan and Viv Stanshall as much as it is to the avant-garde.
The Chap features a 10-point manifesto including the virtues of smoking, never wearing denim jeans, and the growing of facial hair. The magazine has organised several mock protests; against modern art installations; and at the future children's wear outlet of Abercrombie and Fitch at No. 3 Savile Row.
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