The Californian Ideology

"The Californian Ideology" is a 1995 essay by English media theorists Richard Barbrook and Andy Cameron of the University of Westminster. Barbrook describes it as a "critique of dotcom neoliberalism". In the essay, Barbrook and Cameron argue that the rise of networking technologies in Silicon Valley in the 1990s was linked to American neoliberalism and a paradoxical hybridization of beliefs from the political left and right in the form of hopeful technological determinism.

The original essay was published in Mute magazine in 1995 and later appeared on the nettime Internet mailing list for debate. A final version was published in Science as Culture in 1996. The critique has since been revised in several different versions and languages.

Andrew Leonard of Salon called Barbrook & Cameron's work "one of the most penetrating critiques of neo-conservative digital hypesterism yet published."Louis Rossetto, former editor and publisher of Wired magazine, called it an "anal retentive attachment to failed 19th century social and economic analysis".

"This new faith has emerged from a bizarre fusion of the cultural bohemianism of San Francisco with the hi-tech industries of Silicon Valley...the Californian Ideology promiscuously combines the free-wheeling spirit of the hippies and the entrepreneurial zeal of the yuppies."

During the 1990s, members of the entrepreneurial class in the information technology industry in Silicon Valley vocally promoted an ideology that combined the ideas of Marshall McLuhan with elements of radical individualism, libertarianism, and neoliberal economics, using publications like Wired magazine to promulgate their ideas. This ideology mixed New Left and New Right beliefs together based on their shared interest in anti-statism, the counterculture of the 1960s, and techno-utopianism.

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