The CW Daytime

The CW Daytime is the former official branding for an afternoon programming block that broadcasts on The CW. It was originally known as Daytime WB, which aired on one of its predecessors, The WB Television Network, from January 2 to September 15, 2006.

Officially, the network prefers the talk show featured in the block, The Robert Irvine Show, to be aired 3:00–4:00 p.m. in each time zone, though some affiliates air it in differing timeslots (such as KPXJ in Shreveport, and KDAF in Dallas-Fort Worth, which have run the network's talk show at 2:00 p.m. Central Time since September 2012 and September 2013 respectively; and WPIX in New York City and WCCB in Charlotte, which have aired it at 1:00 p.m. Eastern Time since September 2012 and July 2013 respectively; in Charlotte, this is due to existing syndication contracts from its time as a Fox affiliate). CW Plus stations in the Central and Mountain time zones also air the show an hour earlier or later, depending on the local time zone.

The CW Daytime originated as a block on The WB Television Network called Daytime WB, which launched on January 2, 2006. The block's creation traces back to the former holder of its timeslot, Kids' WB, which began sharing several of its programs with Cartoon Network following the Turner Broadcasting System's 1996 merger with Time Warner. Eventually, Cartoon Network began beating Fox Kids in the ratings, and airing Kids' WB became financially unattractive for The WB as broadcast stations started airing only live-action talk shows and sitcom reruns in the afternoon hours to target adult audiences, figuring that the viewing habits of children in the afterschool hours had migrated to cable channels (such as Cartoon Network, Nickelodeon and Disney Channel).

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