The Brand Trust Report
| Author | N. Chandramouli |
|---|---|
| Country | India |
| Language | English |
| Publisher | Trust Research Advisory |
|
Publication date
|
Annual (2013 Edition published in January 2013) |
| Media type | Print (Hardcover) |
| Pages | 187 (2013 Edition) |
| ISBN | (2013 Edition) |
The Brand Trust Report, India Study is an annual study by N. Chandramouli based on a primary research conducted across Indian cities based on a proprietary 61-attribute "Trust Matrix". The research studies trust attitudes and preferences of brand influencers and also lists the most trusted brands in India. The research report is available in hardcover.
The Brand Trust Report, India Study, 2011 () researched 2310 influencer-respondents and generated 10,00,000 datapoints and 16,000 unique brands from over 10,000 hours of fieldwork conducted in nine cities. Of the 300 Most Trusted brands listed in the report, Nokia was India's Most Trusted Brand. The other brands in the top 10 were Tata, Sony, LG, Samsung, Reliance, Maruti Suzuki, Life Insurance Corporation, Airtel and Titan.
The Brand Trust Report, India Study - 2012 () was conducted in 15 cities with 2718 influencer-respondents and the report generated 17000 unique brands. The Brand Trust Report - 2012 listed India's 1000 Most Trusted Brands and Nokia was ranked India's most trusted brand in 2012 followed by Tata ranked 2nd and LG ranked 3rd.
The Brand Trust Report, India Study - 2013 () was a result of a research conducted across 2505 influencers from 16 Indian cities generating 3 million data-points. The Brand Trust Report - 2013 lists 1100 Most Trusted brands from 211 categories from among the 19000 unique brands generated in the study. Nokia was ranked as India's most trusted brand for the third consecutive year.Anna Hazare ranked as India's most trusted personality and Kiran Bedi as the most trusted female personality.
The Brand Trust Report, India Study - 2013 (), ranked the Most Trusted Brand of India as Samsung which overtook Nokia, the leader for the previous three years. Nokia slipped down to fifth in the list and Sony, Tata and LG were the other brands in top 5.
The Brand Trust Report, India Study – 2015 () is the fifth release of the annually conducted report that ranks India's most trusted brands on the basis of primary research based on the proprietary 61-attributes of Brand Trust Matrix. This research studied 2373 consumer-influencers across 16 cities, and produced nearly 5 million data points and 19,000 brands, making it the most comprehensive study on Brand Trust across the globe. LG ranked as India's Most Trusted Brand in 2015 followed by Samsung Mobiles at 2nd rank and Sony at 3rd rank. Nokia, the leader in 2011, 2012 and 2013 was ranked at 5th position in this year.
...
Wikipedia