The Bloody Beetroots
| The Bloody Beetroots (Sir Bob Cornelius Rifo) |
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| Background information | |
| Also known as | SBCR |
| Born |
December 18, 1977 Bassano del Grappa, Italy |
| Genres | Electro house, dance-punk, dubstep, new rave, punk rock (early) |
| Occupation(s) | Producer, musician, DJ, photographer, actor |
| Instruments | Guitar, bass, keyboards, drums, synthesizers, vocals |
| Years active | 2006–present |
| Labels | Dim Mak Records, Ultra Records, Columbia Records, Ministry of Sound Australia, Sixpack France, Downtown Music |
| Website | www |
The Bloody Beetroots is an Italian electro house and dance-punk formation established in late 2006 by Bob Rifo, known professionally as Sir Bob Cornelius Rifo. The name the Bloody Beetroots is both used as a pseudonym for the solo projects of Sir Bob Cornelius Rifo (production, guitar, keyboards, DJ), as well as his formation with Tommy Tea (sampling). When performing as a group, they are also referred to as Bloody Beetroots DJ Set. The duo are well known for the black masks they wear during performances.
The leader of the band, Sir Bob Cornelius Rifo, was born in 1977 in Bassano del Grappa, Italy. He lives in Beverly Hills, California. He is a classically trained musician, but gained reputation for producing music with styles ranging from punk rock to the new wave of the 1980s. His identity remains largely anonymous. In fact, the only identifying public feature he has is the year "1977" tattooed across his chest, which is the year of his birth, that coincided with the year punk-rock was born. Rifo, a music producer, DJ and photographer uses the pseudonym the Bloody Beetroots himself.
Sir Bob Cornelius Rifo gained the support of Etienne De Crecy, Alex Gopher, and Dim Mak's Steve Aoki with his early singles "Warp 1.9" and "Cornelius." In 2008, his EP Cornelius was in the Top 100 International iTunes downloads.
In 2009, the Bloody Beetroots released his first album, Romborama. The album is a complete art project composed of music, videos, and fashion.
The Bloody Beetroots DJ Set (Sir Rifo and Tommy Tea) had a short tour of the United States in early 2008, alongside DJ Steve Aoki. During this period, members of the group wore Spider Man black variant masks, and occasionally red masks.
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