The Beat Goes On (Vanilla Fudge album)
| The Beat Goes On | ||||
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| Studio album by Vanilla Fudge | ||||
| Released | February 1968 | |||
| Genre | Psychedelic rock | |||
| Length | 40:59 | |||
| Label | Atco | |||
| Producer | Shadow Morton | |||
| Vanilla Fudge chronology | ||||
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| AllMusic |   |
The Beat Goes On (Atco Records 33-237/mono, SD 33-237/stereo) is the second album by the American psychedelic rock band Vanilla Fudge, released in early 1968. The album doesn't contain any real "songs", but rather a sound collage featuring many different elements: the voices of world leaders past and present, the band reciting pre-written mantras and reflections, and excerpts of songs (done "Vanilla Fudge style") by The Beatles and Sonny Bono.
The group was at odds with their producer George "Shadow" Morton during this album's recording sessions, as Morton made his own concept album without significant input from the band. In the liner notes to the Sundazed Records 1990's CD reissue of the album, the band denounces it as a failed experiment on their producer's part. Vanilla Fudge's third album Renaissance, which was released quickly after The Beat Goes On, would be Morton's last collaboration with the band.
While not as successful as their debut album, The Beat Goes On was a moderate hit despite the band's reservations, peaking at #17 on the Billboard album charts in March 1968.
Vanilla Fudge's The Beat Goes On is used as bumper music in the Pop Chronicles music documentary.
Phase One
Phase Two
Phase Three
Phase Four
Bonus Phase [CD release only]
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