The 4:30 Movie

The 4:30 Movie was a television program that aired weekday afternoons on WABC-TV (Channel 7) in New York from 1968 to 1981. The program was mainly known for individual theme weeks devoted to theatrical feature films or made-for-TV movies starring a certain actor or actress, or to a particular genre, or to films that spawned sequels. The more popular episodes were "Monster Week," "Planet of the Apes Week" and "Vincent Price Week." Some films, such as Ben-Hur and How the West Was Won, were of such length that an entire week was devoted to running the whole movie. Other films that ran longer than the program's 90-minute length were often divided into two parts and shown over two days.

Variations of The 4:30 Movie were aired on other stations around the United States, most notably those also owned and operated by WABC-TV's parent network, ABC.

The 4:30 Movie got its start on January 8, 1968. In its first year in that time slot, it was broadcast under the title The Big Show. This earlier title dated back to September 16, 1963, when WABC first aired movies in the late afternoons to compete with WCBS-TV's long-running The Early Show and WNBC-TV's Movie Four. The movies were shown at 5:00 until December 31, 1965, and at 6:00 from January 3, 1966 to January 5, 1968. (From the autumn of 1966 to the 1968 time change, it was called The 6 O'Clock Movie, a title which was also used by sister stations KABC-TV in Los Angeles and KGO-TV in San Francisco until 1971.)

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