ThatPower
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| Single by will.i.am featuring Justin Bieber | |||||||||||||||||
| from the album #willpower | |||||||||||||||||
| Released | March 18, 2013 | ||||||||||||||||
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| Genre | Electro house, future house | ||||||||||||||||
| Length | 4:39 | ||||||||||||||||
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| Source | Rating |
| Common Sense Media |   |
| Daily Star | 8/10 |
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| Rolling Stone | |
"#thatPOWER" is a song by American recording artist will.i.am, taken from his fourth studio album, #willpower. The song features Canadian singer Justin Bieber, who wrote the song alongside will.i.am and Damien Leroy (DJ Ammo). The latter two also produced the song. "thatPower" was released in the United States and Canada on March 18, 2013, via Interscope Records, as the third single from the album. The song has since charted in several countries. A special version of the song is used for 2013 NBA Playoffs telecasts on ESPN and ABC and the last day of TV5's primetime sports block on IBC, AKTV.
"#thatPOWER" was released on YouTube on March 15 and on iTunes on March 18. The song made its radio premiere on Capital FM in the United Kingdom on March 15. Will.i.am tweeted the cover art for the song on March 15. The song was recorded on February 20 at Metropolis, when Bieber and will.i.am were in London for the 2013 BRIT Awards. The song was released to American Contemporary radio on March 26, 2013. The single sold 108,000 digital downloads in its first week of release.
Will described "#thatPOWER" as up-tempo.MTV's Jocelyn Vena said the song had "lyrical swagger" and noted how "Bieber brings his sweet vocals to the chorus", with a vibe that "recalls Kanye West's 2010 hit, 'Power'". According to The Hollywood Reporter, the song is club-oriented.
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Wikipedia