The American cable and satellite television network Freeform was originally launched as the CBN Satellite Service in April 1977, and has gone through several different owners (as well as six different name changes) during its history. This article details the network's existence from its founding by the Christian Broadcasting Network in 1977 to its current ownership under The Walt Disney Company, which renamed ABC Family as Freeform in January 2016.
The network was founded by Pat Robertson as the CBN Satellite Service, an arm of his television ministry, the Christian Broadcasting Network (CBN). When the channel launched on April 29, 1977, it became the first basic cable channel to be transmitted via satellite from its launch and, effectively, the first national basic cable-originated network (TBS – which began transmitting via satellite in December 1976 – originated as a feed of broadcast television station WTCG (later WTBS and now WPCH-TV) in Atlanta, Georgia; the national version of the channel did not exist until 1981, when the Turner Broadcasting System launched a national feed of WTBS with separate advertising for distribution to cable systems outside the Atlanta market). Initially, the network offered only religious programs aimed at a Christian audience. The offerings on the CBN Satellite Service during its early years included CBN's flagship news/talk show, The 700 Club (which aired three times per day every Monday through Friday in the late-morning and at night), along with programs from many notable and lesser-known television evangelists. As a result, a few televangelists began to produce stripped programs to air on the network each weekday. The CBN Satellite Service grew its subscriber base to 10.9 million households by May 1981.