Technorati

Technorati

Type of site	Publisher advertising platform
Available in	English
Owner	Synacor
Website	technorati.com
Alexa rank	2,137 (April 2014[update])
Launched	November 2002
Current status	active

Technorati is a publisher advertising platform that serves as an advertising solution for the thousands of websites in its network. Technorati launched its ad network in 2008, and is currently one of the largest ad networks reaching more than 100 million unique visitors per month. The name Technorati is a portmanteau of the words technology and , which invokes the notion of technological intelligence or intellectualism.

In 2016, Synacor acquired Technorati for $3 million.

The company's core product was previously an Internet search engine for searching blogs. The website stopped indexing blogs and assigning authority scores in May 2014 with the launch of its new website, which is focused on online publishing and advertising. Technorati was founded by Dave Sifry, with its headquarters in San Francisco, California, USA. Kevin Marks was the site's Principal Engineer.Tantek Çelik was the site's Chief Technologist.

The site won the SXSW 2006 awards for Best Technical Achievement and Best of Show. It was nominated for a 2006 Webby Award for Best Practices, but lost to Flickr and Google Maps.

Technorati uses real-time market insights to optimize digital advertising interactions across its publisher network with the use of technology designed to help publishers get discovered by advertisers and earn more for their content. http://www.firstmediapendaftaran.com

In February 2006, Debi Jones pointed out that Technorati's "State of the Blogosphere" postings, which then claimed to track 27.7 million blogs, did not take into account MySpace blogs, of which she said that there were 56 million. As a result, she said that the utility of Technorati as a gauge of blog popularity was questionable. However, by March 2006, Aaron Brazell pointed out that Technorati had started tracking MySpace blogs.

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