Team Stream
| NCAA March Madness (CBS/TBS/TNT/TruTV/CBS Sports Network) | |
|---|---|
 |
|
| Genre | College basketball telecasts |
| Opening theme | "CBS College Basketball Theme" (main theme, 2011–present) |
| Country of origin | United States |
| Original language(s) | English |
| No. of seasons | 6 |
| Production | |
| Location(s) | Various NCAA tournament sites (game telecasts) CBS Broadcast Center, New York City, New York Turner Sports Studios, Atlanta, Georgia (pregame and postgame shows) |
| Camera setup | Multi-camera |
| Running time | 120 minutes or until game ends |
| Production company(s) |
CBS Sports Turner Sports |
| Release | |
| Original network |
CBS Galavision TBS TNT TruTV CBS Sports Network (game re-airs) |
| Picture format |
480i (SDTV), 1080i (HDTV) |
| Original release | March 15, 2011 – present |
| Chronology | |
| Related shows | College Basketball on CBS (CBS) CBS Sports Network |
NCAA March Madness is the branding used for coverage of the NCAA Division I Men's Basketball Tournament that is jointly produced by CBS Sports, the sports division of the CBS television network, and Turner Sports, the sports division of the Turner Broadcasting System in the United States. Through the agreement between CBS and Turner, which began with the 2011 tournament, games are televised on CBS, TNT, TBS and TruTV. CBS Sports Network re-aired games from all networks.
Initially, CBS continued to provide coverage during most rounds, with the three Turner channels covering much of the early rounds up to the Sweet Sixteen. Starting in 2016, the regional finals, Final Four and national championship game began to alternate between CBS and TBS. TBS holds the rights to the final two rounds in even numbered years, with CBS getting the games in odd numbered years.
This joint tournament coverage should be distinguished from CBS's regular-season coverage, which it produces independently through its sports division. Turner does not currently cover regular-season college basketball games. However, games broadcast on all four networks use a variation of the longtime CBS College Basketball theme music.
On April 22, 2010, the National Collegiate Athletic Association (NCAA) reached a 14-year agreement, worth US$10.8 billion, with CBS and the Turner Broadcasting System to receive joint broadcast rights to the Division I men's college basketball tournament. This came after speculation that ESPN would try to obtain the rights to future tournament games. The NCAA took advantage of an opt-out clause in its 1999 deal with CBS (which ran through 2013, even though the NCAA had the option of ending the agreement after the 2010 championship) to announce its intention to sign a new contract with CBS and Turner Sports, a division of Time Warner (which, incidentally, jointly owns The CW with the CBS television network's corporate parent CBS Corporation). The new contract came amid serious consideration by the NCAA of expanding the tournament to 68 teams.
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Wikipedia