Tama drums
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| Private | |
| Industry | Musical instruments |
| Founded | 1974 |
| Headquarters | Seto, Aichi, Japan |
| Products |
Drum kits Hardware Tenor drums Snare drums |
| Parent | Hoshino Gakki |
| Website | tama.com |
Tama Drums is a brand of drum kits and hardware manufactured and marketed by the Japanese musical instrument company, Hoshino Gakki. Tama's research and development of products, along with production of its professional and most expensive drums, is done in Seto, Japan, while its hardware and less expensive drums are manufactured in Guangzhou, China. Hoshino has several offices around the world for marketing and wholesale distribution. Drums destined for the U.S. market are assembled and stocked at Hoshino (U.S.A.) in Bensalem, Pennsylvania. The U.S. subsidiary also contributes to Tama's market research and development.
Hoshino Gakki began manufacturing drums in 1965 under the name "Star Drums". Hoshino, the family name of the founder, translates to "star field," thus the selection of the "Star Drums" brand name. The drums were manufactured at Hoshino's subsidiary, Tama Seisakusho, which had opened in 1962 to manufacture Ibanez guitars and amplifiers. While the production of guitars and amps was moved out of the factory by 1966, the production of drums there continued to grow. The two higher lines of drum models, Imperial Star and Royal Star, were introduced to the American market and were successful lower-cost drums competing against more expensive American-made drums offered by Rogers, Ludwig, and Slingerland at the time.
By 1979, Hoshino decided to make a concerted effort to make high-quality drums and hardware and start marketing its drums under the Tama brand. Tama was the name of the owner's wife, and means "jewel" in Japanese. "Star" continues to be used in the names of Tama's drum models to this day.
Tama and Drum Workshop (DW) jointly bought the bankrupt Camco Drum Company. As part of the deal, DW received the Camco tooling and manufacturing equipment while Tama received the Camco name, designs, engineering and patent rights.
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