Taboola
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| Industry | Internet |
|---|---|
| Founded | 2006 |
| Founder | Adam Singolda |
| Headquarters | New York City, United States |
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Key people
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Adam Singolda, CEO |
| Products | Content marketing, Advertising, Content discovery platform |
| Website | taboola |
Taboola is a native advertising platform. Clients include MSN,BBC, USA Today, Ziff Davis,Allure Media, the Boston Globe and RT.
In Taboola's content guidelines for advertisements, the company prohibits content that contains spyware, malware, or automatic download of applications without users' consent. The site prohibits "Cloaking" or techniques used to hide the true destination that users are directed to as well as scripts that interferes with a user's control of the site and can takes over a web page or user's browser. The company also prohibits advertising to children under the age of 13.
In 2014, Taboola was reportedly hacked by the Syrian Electronic Army.
Taboola was founded in 2006 by Adam Singolda in Tel Aviv, Israel. Taboola provides readers with options to content and topics they may not have thought to search for. In November 2007, Taboola raised $1.5 million from Evergreen Venture Partners in the Series A round. In November 2008, Evergreen Venture Partners invested an additional $4.5 million.
In August 2010, Taboola expanded their offering to include video-to-video and text-to-video recommendations. They were reported to have increased Revision3's video views by approximately 90%.
In August 2011, Taboola raised a $9 million Series B round from Marker and Evergreen Venture Partners. This was followed by a $10 million Series C from Marker in June 2012, and a $15 million Series D in February 2013 from Pitango Venture Capital, along with existing investors Evergreen Venture Partners, WGI Group, and Marker.
In January 2013, Taboola began doing article recommendations. In September 2013, launched Taboola Choice, a feature where users could filter out content recommendations they didn't want to see.
In December 2013, Taboola launched an API to bring its content recommendations to native mobile apps.
In August 2014, Taboola acquired Perfect Market, a company that powers programmatic advertising on publishers' websites. Taboola also announced the launch of Taboola-X, a tool to help publishers monetize their site. Taboola reported that it was serving 150 billion recommendations to 400 million unique users every month with an estimated $250 million run rate.
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