TV Tupi
 |
|
| Type | Broadcast television network |
|---|---|
| Branding | Rede Tupi |
| Country | Brazil |
| Availability | Brazil |
| Founded | September 18, 1950 by Assis Chateaubriand |
| Slogan | Tupi, mais calor humano |
|
Licence area
|
Brazil |
| Headquarters | São Paulo, SP, Brazil |
|
Broadcast area
|
Brazil |
| Owner | Diários Associados |
|
Key people
|
Assis Chateaubriand |
|
Launch date
|
September 18, 1950 |
| Dissolved | July 18, 1980 |
Rede Tupi (Portuguese pronunciation: [ˈʁedʒi tuˈpi], also known as TV Tupi or formally as Rádio Difusora São Paulo S.A. was the first television network in South America. The network was owned by Diários Associados, who formed the Rede de Emissoras Associadas. Rede Tupi was founded and launched on September 18, 1950 by Assis Chateaubriand in São Paulo, initially broadcasting on Tupi Television Channel 3, whose first broadcast was on September 20 of that same year. Rede Tupi was later broadcast in 1960 on Tupi Television Channel 4 after the inauguration of TV Cultura (Culture TV), Channel 2, Rede Associada (Associated Network), and also a TV Station from Associadas. Their competitors were Rede Record, Channel 7, and Rede Excelsior (Network Excelsior).
In Rio de Janeiro, TV Tupi was broadcast on Tupi Channel 6, and had its own station and studios there. In Brasília, TV Tupi was retransmitted by TV Brasília on Channel 6. In Salvador, TV Tupi was retransmitted by TV Itapoan, on Channel 5. Other TV Stations were formed by the Rede de Emissoras Associadas (Network of Associated Broadcasters), all Tupi affiliates and directly operated stations.
Named for the Tupiniquim tribe in Brazil, Rede Tupi was a pioneer in television programming in South America, setting the tone for the best dramas, news programming, sports, theater and entertainment in the 1950s and 1960s such as TV de Vanguarda (Vanguard TV), O Repóter Esso (The Esso Reporter), Alo Docura, Clube dos Artistas (1952–80), Beto Rockfeller, O Mundo e das Mulheres (The World for Women) and many more. It led the way for the establishment of television stations throughout Brazil, and in 1960, beat other stations in broadcasting via satellite (the first Brazilian TV network to achieve such a feat) in honor of the formal opening of Brasilia.
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