TVW (WISC-TV)
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Madison, Wisconsin United States |
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| Branding | tvw |
| Channels |
Digital: 50.2 (UHF) Virtual: 3.2 () |
| Affiliations | MyNetworkTV (2006–present) |
| Owner |
Morgan Murphy Media (Television Wisconsin, Inc.) |
| First air date | January 1, 1996 |
| Call letters' meaning | TeleVision Wisconsin, Inc. (Name for Morgan Murphy's licensing company for WISC-TV for FCC recording purposes) |
| Former callsigns |
(all fictional non-FCC calls) WiSC2 (1996–1998) TVW (1998–2001) WB14 (2001–2002) UPN14 (2002–2006) My Madison TV (2006–2009) TVW (2009–present) |
| Former affiliations |
Independent (1996–1998) The WB (1998–2002) UPN (2002–2006) |
| Licensing authority | FCC |
| Public license information: |
(Digital subchannel of WISC-TV) Profile (Digital subchannel of WISC-TV) CDBS |
| Website | www.channel3000.com/tvw |
TVW is the digital television subchannel of Madison, Wisconsin station WISC-TV and is affiliated with MyNetworkTV. The station is owned and operated by Morgan Murphy Media, WISC-TV's owners, and is available over-the-air on digital subchannel 50.2 (or virtual channel 3.2 through the ), as well as on channel 14 on DirecTV and cable television systems in south central Wisconsin.
TVW dates back to January 1, 1996, when it launched as WiSC2; the channel started out as a second programming provider from WISC-TV for the Madison media market. At its launch, programming was made up of syndicated shows, limited local news & productions, regional sporting events (including Milwaukee Bucks basketball), and a national affiliation with Bloomberg Television. However, WiSC2 was only available to one localized outlying cable area and a low-power line-of-sight programming service provider and not the main cable service in Madison, a setup that severely limited its potential audience.
In 1998, a deal was struck which brought The WB Television Network to the station; at the time, the WB was only seen on area cable systems through the national version of WGN, which dropped WB programming in 1999, and Milwaukee's WVTV, which slowly drew down out-of-market carriage agreements after acquiring WB affiliation. The WB affiliation was critical in having Charter Communications finally add TVW to their Madison-area systems. To coincide with the addition of The WB, the station was re-branded TVW (which stands for Television Wisconsin, Inc., the license holder for WISC-TV). TVW carried the full WB schedule, along with a mix of syndicated programming, Wisconsin Badgers sports, and local shows produced by Channel 3 and Charter.
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