Subsidiary | |
Industry | Transportation |
Founded | 2007 |
Headquarters | Hamburg, Germany |
Key people
|
Wybcke Meier |
Products | Cruise ship holidays |
Parent | Royal Caribbean Cruises Ltd. & TUI AG |
Website | www |
TUI Cruises is a Germany-based, Joint venture cruise line of the German Tourist firm, TUI AG and the American cruise line operator, Royal Caribbean Cruises Ltd.. The company started operations in 2009 and is marketed in German clienteles, in addition to Hapag-Lloyd Kreuzfahrten. The concept is for German-speaking customers who opt for premium cruise experience. Onboard product are custom-tailored for German tastes and encompasses food, entertainment and amenities. German is the main language used onboard their ships.
Due to lack of new-building capacity, TUI Cruises started having cruise ships by acquiring the cruise ship Celebrity Galaxy, which was built by Meyer Werft and was owned by another RCCL subsidiary, Celebrity Cruises. She left the Celebrity fleet on 16 March 2009. After acquiring Celebrity Galaxy, the ship headed to Lloyd Werft shipyards in Bremerhaven, Germany. She arrived on 27 March 2009, and received a €50 Million, 38-day conversion to upgrade her facilities to suit a German-speaking market. After the conversion, she was re-christened on 15 May 2009 in Hamburg, Germany bearing her new name, Mein Schiff (My Ship). TUI planned to build two 2,500-passenger, 100,000-GT cruise ships in 2011 and 2012.
On May 27, 2010, it was announced that another Century-class ship, Celebrity Mercury, would become the latest addition to TUI's fleet, renamed Mein Schiff 2. Due to this Mein Schiff was immediately renamed into Mein Schiff 1. Mein Schiff 2 entered service with TUI in February 2011 after its extensive refurbishment, with the addition of more verandas, an expanded wellness area and design elements which are found on Mein Schiff 1.