1+1 | |
---|---|
Owned by | 1+1 Media Group |
Picture format | 16:9 (576i, SDTV) |
Country | Ukraine |
Language | Ukrainian, Russian |
Broadcast area | Ukraine |
Headquarters | Kiev, Ukraine |
Website | http://1plus1.ua |
1+1 (Ukrainian: один плюс один, odyn plyus odyn) is a national Ukrainian-language TV channel, owned by 1+1 Media Group, with a technical penetration of 95%. Its target audience is 18–54 years old.
1+1 TV channel was founded in August 1995, headed by its original President Alexander Rodnyansky who also was its general director from 1996 to 2002. In 2002 he joined STS Media and since 2004 he has been the president of that Delaware-registered Russian company.
It immediately became a major force in the Ukrainian TV industry, even though in the very beginning the channel's programming consisted solely of movie broadcasts. Its first broadcast was within two months of its founding, in September 1995, and since 1997 has been broadcasting continuously on the second channel of the Ukrainian national TV network UT-2 (Ukrainian: Другий загальнонаціональний канал (УТ-2), liter.: "Druhyj zagalnonatsionalnyj Kanal"), with an appropriate license of the Ukrainian National Television and Radio Council.
From the start, the channel was very successful, despite its initial limited programming. Until 2004 1+1 broadcast only for 15 hours. Its program schedule was from 7 AM until 10 AM, followed by a break for four hours, and then from 2 PM until 2AM. Beginning on 30 June 2004 the channel was given official permission to broadcast 24 hours each day. Since then, 1+1 has been able to create a complete round-the-clock broadcast schedule.
1+1 was the first TV project in Ukraine to start actively inviting popular TV stars and other celebrities to take part in their live shows. The following is a list of programmes currently being offered to 1+1 viewers:
TSN
Television Service of News (TSN) is a news service programme, which has been operating on the channel from the start, and even its presenters have mainly remained the same. Such names as Ala Mazur (on TSN since January 3, 1997; in 1996, 1998, 1999, and 2001 was awarded the best news presenter of the year), Ljudmyla Dobrovolska, Oles Tereshenko and some others are very familiar to those who live in Ukraine, and according to the research, these people have the highest level of trust among news viewers. The TSN series air daily at 7:30 pm except Saturday. Oles Tereshenko leads the concluding TSN series of a day at 00:00 and a week as well every Sunday at 7:30 pm with the overview of political, social, and cultural life of Ukraine and the world.