T3 (magazine)
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| Editor | Rob Carney |
|---|---|
| Categories | Technology, Gadgets |
| Frequency | Monthly |
| Circulation | 52,979 (ABC Jul–Dec 2013) Print and digital editions. |
| Publisher | Nial Ferguson |
| First issue | September 1996 |
| Company | Future plc |
| Country | United Kingdom |
| Language | English |
| Website | www |
| ISSN | 1364-2642 |
T3 magazine is a UK-based technology magazine, which specialises in gadgets, gizmos, and other technology.
Originally, T3 stood for Tomorrow's Technology Today, but this is not used anywhere in the magazine or on the website anymore. It is exclusively referred to as T3 or T3.com. The magazine is popular but in terms of sales is ranked second among UK gadget magazines. T3 magazine is available in most countries, and has syndicated/localised versions in over 20 countries.
The first issue of T3 magazine went on sale around September 1996. The magazine was a spin-off of a science magazine eventually launched as Frontiers, but the publishers decided to have a look at future technology. The reasoning was that there wasn't really an all-round consumer technology magazine in the UK market and that people love reading about technology and gadgets.
The magazine started off as a celebration of the best new technologies that were appearing, to explain how it all works, and how the technologies and products would impact the readers' lives, but evolved into a glossy entertainment magazine as well. Many of the readers started buying the magazine specifically to read about items that were outrageously expensive and outlandish, and the magazine was quickly seen as a 'licence to drool' over bleeding-edge technology. The first issue of the magazine featured the first DVD player to be imported into the UK.
Things started to become digital around 1996 - DECT telephones, digital cameras, PDAs, and later DVD and digital television technology. With most technology going digital and dropping in price, general interest for gadgets rose, as did sales of the magazine.
Ultimately, the magazine started moving away from pure technology coverage, and started writing about anything innovative. As the editor at the time said: "A slightly bigger TV, for example, wouldn't go in the magazine unless it was really sexy or had clever features". Around the same time, the magazine became less geeky in its approach to technology, and became much more of a magazine for design-conscious gadget-loving men. However, the addition of attractive models has drawn some limited suggestion that the publication still relies on a core readership of "sexually repressed nerds".
The first editor of T3 magazine was Steve Jarratt, who also launched Edge. He was followed by Paul Pettengale, Rob Mead, Mark Higham, James Beechinor-Collins, Michael Brook, Luke Peters and Matt Hill. The current editor Rob Carney took up the post in early 2015.
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