Survation
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| Industry | Market Research |
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Area served
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United Kingdom |
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Key people
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| Website | survation |
Survation LTD is a polling and market research agency with British origins. Survation have been conducting research surveys since 2007. Surveys are conducted via telephone, online panel and face to face market research for a broad range of clients including television, newspapers, charities, lobby groups, trade unions, law firms and political parties. Damian Lyons Lowe is the company founder and Chief Executive. The company has its registered company headquarters on Commercial Road in London, United Kingdom. Survation was incorporated on 2 February 2010 as a private limited company.
It is chiefly known in the UK for its monthly voter-intention polls on behalf of Daily Mirror , Mail on Sunday and its work for Sky News. As well as public facing political work, Survation conduct telephone, online panel and face-to-face research for a wide range of customers – public sector & politics, charities, commercial brands, corporates & financial services as well as having a strategy and advisory business.
Survation is a member of the British Polling Council and abides by its rules. The company Chief Executive, Damian Lyons Lowe is the company's representative and member on the British Polling Council.
Survation were the most active and accurate opinion polling company (online and telephone) during the Scottish Independence Referendum campaign in which the final result was 55% for “No” Survation’s eve of polling day telephone poll was very narrowly more accurate than Ipsos Mori, who also used a telephone-based methodology. Survation worked closely with RSRCHXchange conducting polling for the financial services industry during the Scottish Referendum and again for the EU Referendum.
Survation final poll before the 2015 general election was exceptionally accurate, unlike most others, but the result was suppressed by the CEO through fear of being embarrassed.
Survation opinion polling is achieved through telephone, online and face to face surveys. Nationally, data is weighted to represent the wider population of the United Kingdom in terms of gender, age, socio-economic group, religion, how they have previously voted, and how likely a person says they are to vote in the next general election. Respondents who are either undecided or refuse to state how they would vote are excluded from the final results, unless they have provided details of how they have voted in the past, in which case, that information is used to adjust the results accordingly.
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