Super Bowl X
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| Date | January 18, 1976 | ||||||||||||||||||
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| Stadium | Miami Orange Bowl, Miami, Florida | ||||||||||||||||||
| MVP | Lynn Swann, Wide Receiver | ||||||||||||||||||
| Favorite | Steelers by 7 | ||||||||||||||||||
| Referee | Norm Schachter | ||||||||||||||||||
| Attendance | 80,187 | ||||||||||||||||||
| Future Hall of Famers | |||||||||||||||||||
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Steelers: Art Rooney (owner), Dan Rooney (team administrator), Chuck Noll (coach), Mel Blount, Terry Bradshaw, Joe Greene, Jack Ham, Franco Harris, Jack Lambert, John Stallworth, Lynn Swann, Mike Webster. Cowboys: Tex Schramm (team administrator), Tom Landry (coach), Mike Ditka‡ (asst. coach), Mel Renfro, Roger Staubach, Ernie Stautner‡ (asst. coach), Randy White, Rayfield Wright. ‡ elected as a player. |
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| Ceremonies | |||||||||||||||||||
| National anthem | Tom Sullivan and Up With People | ||||||||||||||||||
| Coin toss | United States Secretary of the Navy John Warner | ||||||||||||||||||
| Halftime show | Up with People presents "200 Years and Just a Baby: Tribute to America's Bicentennial" | ||||||||||||||||||
| TV in the United States | |||||||||||||||||||
| Network | CBS | ||||||||||||||||||
| Announcers | Pat Summerall, Tom Brookshier and Hank Stram (4th quarter only) | ||||||||||||||||||
| Nielsen ratings | 42.3 (est. 57.7 million viewers) |
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| Market share | 78 | ||||||||||||||||||
| Cost of 30-second commercial | $110,000 | ||||||||||||||||||
Super Bowl X was an American football game between the National Football Conference (NFC) champion Dallas Cowboys and the American Football Conference (AFC) champion Pittsburgh Steelers to decide the National Football League (NFL) champion for the 1975 season. The Steelers defeated the Cowboys by the score of 21–17 to win their second consecutive Super Bowl. They were the third team to win back-to-back Super Bowls. (The Miami Dolphins won Super Bowls VII and VIII, and the Green Bay Packers won Super Bowls I and II.) It was also the first Super Bowl in which both participating teams had previously won a Super Bowl, as the Steelers were the defending champions and the Cowboys had won Super Bowl VI.
The game was played at the Orange Bowl in Miami, Florida, on January 18, 1976, one of the first major national events of the United States Bicentennial year. Both the pre-game and halftime show celebrated the Bicentennial, while players on both teams wore special patches on their jerseys with the Bicentennial logo.
Super Bowl X featured a contrast of styles between the Steelers and the Cowboys, which were, at the time, the two most popular teams in the league. The Steelers, dominating teams with their "Steel Curtain" defense and running game, finished the regular season with a league best 12–2 record and defeated the Baltimore Colts and the Oakland Raiders in the playoffs. The Cowboys, with their offense and "flex" defense, became the first NFC wild-card team to advance to the Super Bowl after posting a 10–4 regular season record and postseason victories over the Minnesota Vikings and the Los Angeles Rams.
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