Super Bowl I
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| Date | January 15, 1967 | ||||||||||||||||||
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| Stadium | Los Angeles Memorial Coliseum, Los Angeles, California | ||||||||||||||||||
| MVP | Bart Starr, Quarterback | ||||||||||||||||||
| Favorite | Packers by 14 | ||||||||||||||||||
| Referee | Norm Schachter | ||||||||||||||||||
| Attendance | 61,946 | ||||||||||||||||||
| Future Hall of Famers | |||||||||||||||||||
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Packers: Vince Lombardi (coach), Herb Adderley, Willie Davis, Forrest Gregg, Paul Hornung, Henry Jordan, Ray Nitschke, Dave Robinson, Bart Starr, Jim Taylor, Willie Wood Chiefs: Lamar Hunt (owner), Hank Stram (coach), Bobby Bell, Buck Buchanan, Len Dawson, Emmitt Thomas |
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| Ceremonies | |||||||||||||||||||
| National anthem | The marching bands from the University of Arizona and the University of Michigan | ||||||||||||||||||
| Coin toss | Norm Schachter | ||||||||||||||||||
| Halftime show | Al Hirt, and the marching bands from the University of Arizona and Grambling State University | ||||||||||||||||||
| TV in the United States | |||||||||||||||||||
| Network | CBS and NBC | ||||||||||||||||||
| Announcers |
CBS: Ray Scott, Jack Whitaker and Frank Gifford NBC: Curt Gowdy and Paul Christman |
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| Nielsen ratings |
CBS: 18.5 (est. 24.43 million viewers) NBC: 22.6 (est. 26.75 million viewers) (Total: 51.18 million viewers) |
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| Market share |
CBS: 46 NBC: 49 |
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| Cost of 30-second commercial | $42,000 (Both CBS and NBC) | ||||||||||||||||||
The first AFL-NFL World Championship Game in professional American football, known retroactively as Super Bowl I and referred to in some contemporaneous reports, including the game's radio broadcast, as the Super Bowl, was played on January 15, 1967 at the Los Angeles Memorial Coliseum in Los Angeles, California. The National Football League (NFL) champion Green Bay Packers defeated the American Football League (AFL) champion Kansas City Chiefs by the score of 35–10.
Coming into this game, considerable animosity remained between the AFL and NFL, thus the teams representing the two rival leagues (Kansas City and Green Bay, respectively) felt pressure to win. The Chiefs posted an 11–2–1 record during the 1966 AFL season, and defeated the Buffalo Bills, 31–7, in the 1966 AFL Championship Game. The Packers finished the 1966 NFL season at 12–2, and defeated the Dallas Cowboys, 34–27, in the 1966 NFL Championship Game. Still, many sports writers and fans believed any team in the older NFL was vastly superior to any club in the upstart AFL, and so expected Green Bay would blow out Kansas City.
The first half of Super Bowl I was competitive, as the Chiefs out-gained the Packers in total yards, 181–164, to come within 14–10 at halftime. Early in the third quarter, Green Bay safety Willie Wood intercepted a pass and returned it 50 yards to the five-yard line. The turnover sparked the Packers to score 21 unanswered points in the second half. Green Bay quarterback Bart Starr, who completed 16 of 23 passes for 250 yards and two touchdowns, with 1 interception, was named MVP.
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