The Super Bowl 50 Halftime Show took place on February 7, 2016, at Levi's Stadium in Santa Clara, California as part of Super Bowl 50. It was headlined by the British rock group Coldplay with special guest performers Beyoncé and Bruno Mars, who previously had headlined the Super Bowl XLVII and Super Bowl XLVIII halftime shows, respectively.

Coldplay, Rihanna, and Katy Perry were considered as potential acts for the Super Bowl XLIX halftime show in 2015. Perry was soon confirmed as the headliner of the halftime show in October 2014. In late November, 2015, reports surfaced stating that multiple acts would perform during the halftime show. Coldplay was confirmed as the lead half time performer for Super Bowl 50 on December 3, 2015, one day before the release of their seventh studio album A Head Full of Dreams. It was confirmed that Drake and Bruno Mars would join Coldplay as special guests.Chris Martin called Mars to ask him to perform with Coldplay; however, Mars declined the offer. Nevertheless, the singer of Coldplay invited Mars to his studio in Malibu where he was working. There, Martin revealed to Mars that he wanted for him to perform "Uptown Funk" with Beyonce. Despite this, Mars still didn't think it was a good idea and asked the former to talk to Beyonce to see what was her opinion on that. Martin videotaped him and Mars, while the former sang a song to Beyoncé so that she would come to do the Super Bowl with both of them. Beyonce response was receptive to the idea.

At that time, Mars and Beyoncé were both doing a diet and stressing out. One day before the performance they were "watching playback backstage", while Beyonce ate a bag of Cheetos. Mars asked her "That's what you're doing?", to which she replied "There's nothing more we can do these last two days. It's gonna be what it's gonna be. So I'm gonna enjoy this bag of Cheetos." Mars strongly believes that Beyoncé is "coming for you every single time. So you better bring your A-game every time."

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