Super Bock
 |
|||||||||||||||||||
| Location | Leça do Balio, Portugal | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Opened | 1927 | ||||||||||||||||||
| Owned by | Unicer Bebidas de Portugal, SGPS, SA | ||||||||||||||||||
| Website | www.superbock.pt/global/en | ||||||||||||||||||
| Active beers | |||||||||||||||||||
|
|||||||||||||||||||
Super Bock is a Portuguese beer brand from the Unicer brewery which produces a range of beers under the same name. Established in 1927, Super Bock maintains a leading position in the market and it is among the favourite beer brands of the Portuguese. It is also the best-selling Portuguese beer in the world.
Super Bock was created in 1927 and, in 1967, its first adverts were launched under the slogan "The beer that goes beyond your expectations". During the 70s, the company launched a distribution network in Lisbon with 12 delivery vans.
In 1992, Super Bock became the market leader in Portugal, maintaining the preference of beer consumers until today. In 1995, Super Bock was the first Portuguese brand to use product naming in a music festival. Thus, Super Bock Super Rock came to be the biggest rock festival to be held in Portugal and the only one to celebrate 20 consecutive years of the best music. In 1998 and 2001, Super Bock sponsors two of the largest Portuguese cultural events ever: Expo'98 and Porto 2001 (European Capital of Culture).
Super Bock Stout, launched in 2003, sold five million litres with three months of market presence, the value the group estimated to achieve by the end of that year. That same year, the brand entered the segment of non-alcoholic beers with Super Bock Twin. The following year, 2004, Super Bock Green was launched, marking the beginning of a new segment in the beer market in Portugal: beer mixers (flavoured beers).
In 2006, two new beers are launched: Super Bock Tango, the first "gooseberry beer" produced in Portugal, and Abadia, a craft beer recipe – which achieved the highest market share among new releases.
In 2007, Super Bock presented the first Portuguese beer bottle made entirely of aluminium. In the same year, the new range of non-alcoholic Super Bock beers – created through a partnership with the Chemical Engineering Department of Porto University's Faculty of Engineering – was relaunched. The production of the new Non-Alcoholic Super Bock begins with a base beer – Super Bock Original – from which the aromas are removed. It is then subjected to a process of alcohol removal and, in the end, flavours are returned to the beer. Also a Non-alcoholic Black beer and a Non-alcoholic beer with Peach flavour were launched. In October, the launch of Super Bock Non-Alcoholic Lemon reinforces the range of Unicer non-alcoholic beers.
...
Wikipedia