Sunrise Radio
| Broadcast area | Greater London |
|---|---|
| Slogan | Greatest Asian Radio Station In The World |
| Frequency | 963/972 kHz, DAB (SDL National) & streaming live on http://www.sunriseradio.com |
| First air date | 5 November 1989 |
| Format | Asian Music, Entertainment & News |
| Audience share | 1.4% London TSA (Rajar Q3 2014) |
| Owner | Sunrise Radio London Limited |
| Website | http://www.sunriseradio.com |
Sunrise Radio is the world’s first 24-hour commercial Asian radio station, focusing on entertainment, music and news from the subcontinent. Launched on 5 November 1989, it made history as the first 24-hour radio station specifically for the Asian demographic and played a pivotal role in integrating the Asian community into the UK. Today, it is the number one commercial Asian radio station in London and broadcasts on 963/972AM, on DAB (SDL National) and online.
Tony Lit was appointed Managing Director in September 2014 and Gurdev Jassi was appointed Chairman in April 2014.
Sunrise Radio currently broadcasts on 963 kHz and 972 kHz and Digital Audio Broadcasting (DAB) on the SDL National multiplex to the London TSA (Rajar Target Survey Area). It also streams live at http://www.sunriseradio.com.
When Sunrise Radio first launched, it broadcast in west London on 1413 kHz but later moved to 1458 kHz from the Brookmans Park Transmitter north of London.
The station ceased broadcasting on Sky on 27 February 2013, followed by Virgin Media on 1 March 2013. Its DAB outlet went silent upon the cessation of its service on 1458 kHz on 4 February 2014, but is now running again.
Sunrise Radio actually started out as a licensed cable radio station and was named Sina Radio in London, in 1984.
Sunrise Radio aired its first official broadcast on 5 November 1989. It was launched by Avtar Lit and filled a gaping hole for an Asian-specific broadcast media outlet in the UK. It was one of the first media outlets that gave the Asian community living in Britain a platform to voice their opinions and it helped to signal the beginning of a positive change in Asian attitudes to being in the UK. It also helped give rise to modern British Asian culture.
By providing news, music, talk shows and programming in local language, and relating back to the subcontinent, the station maintained an important connection for Asians living in Britain back to their roots.
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