SunnyD
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| Manufacturer | Sunny Delight Beverages |
|---|---|
| Distributor |
Dr Pepper Snapple Group (USA) Saputo (Canada) |
| Introduced | 1963 |
| Colour | varies by flavor |
| Flavour | various |
| Ingredients | Water, High fructose corn syrup, and less than 2% concentrated juices |
| Website | www |
Sunny Delight, marketed as SunnyD in some regions, is an orange-colored drink developed by Doric Foods of Mount Dora, Florida in 1963. It grew so popular that additional plants were built in California and Ohio in 1974 and 1978, respectively. In 1983, Sundor Brands bought out Doric Foods; Sundor Brands was then purchased by Procter & Gamble in 1989. The drink produced an estimated $450 million in revenue for Procter & Gamble in 2004. In 2005, Sunny Delight was spun off into the independent Sunny Delight Beverages Company (SDBC). The beverage is also distributed by Dr Pepper/Seven Up (DPSU). In Canada, the drink is manufactured and distributed by Saputo.
The beverage was launched in the United Kingdom in Spring 1998 with a £10 million promotional campaign, and became the third biggest selling drink in the UK, behind Coca-Cola and Pepsi. It was sold in refrigerated cabinets and marketed as a healthy alternative to soft drinks, although it contains only 5% juice.
In the mid-1990s, Sunny Delight sponsored an early Internet contest promoting their beverage. For the game, the Reach for the Sun Bottle Hunt, simple graphics depicting Sunny Delight "bottles" were incorporated into independent American web sites. The site locations were various personal home pages or more well-known internet resources. At the main contest site, riddles were provided weekly to help people discover each of the sites displaying a hidden bottle. Participants were encouraged to use the newest search engines in combination with the riddles. Initially appearing in 1996 and gaining widespread attention, the contest was repeated three times over the course of a year and a half, and over 4,000 prizes were awarded during each iteration, ranging from T-shirts to college scholarships. As a pioneering internet advertising meme, it set the stage for years of later web marketing promotions.
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Wikipedia