Sunbow Productions
 |
|
| Industry | Television production and film studio |
|---|---|
| Fate | Folded into TV-Loonland |
| Founded | 1980 |
| Defunct | 2004 |
| Headquarters | New York, United States |
|
Key people
|
Tom Griffin and Joe Bacal |
| Parent |
Griffin-Bacal Advertising (1980–1998) Sony Wonder (1998–2000) TV-Loonland AG (2000–2004) |
Sunbow Entertainment was an animation studio, founded in 1980 and owned until 1998 by Griffin-Bacal Advertising in New York City and in the United States. Griffin-Bacal's first animations were animated commercials for Hasbro's G.I. Joe toy line.
The success of the animated commercials led partners Tom Griffin and Joe Bacal to form Sunbow Productions.
Sunbow is noted for many cartoons aired during the 1980s. Most of their work was co-produced with Marvel Productions. Although it is not limited to Hasbro's various toy lines its reputation is tied to the cartoon series tied to them. Its animation was initially produced by the Japanese animation studio Toei Animation, supplemented by the South Korean animation studio AKOM later on. By 1987, most of Hasbro's toy lines were losing money and internal struggles forced the company to end popular series such as G.I. Joe and Transformers. Two of Sunbow's animated movies, The Transformers: The Movie and My Little Pony: The Movie, flopped at the box office, forcing a third project, G.I. Joe: The Movie, to be released directly to video. Sunbow also worked with TMS Entertainment with Hasbro's Visionaries: Knights of the Magical Light, and one episode of season 3 of The Transformers, "Call of The Primitives".
In a bid to produce original material, Sunbow produced several cartoons through the early 1990s such as The Tick and Conan the Adventurer. Only The Tick managed to gain popularity and critical acclaim.
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