Sukhinder Singh Cassidy

Sukhinder Singh Cassidy
Sukhinder Singh Cassidy at Joyus
Born	Sukhinder Singh 1970 Dar es Salaam, Tanzania
Residence	Atherton, California
Alma mater	University of Western Ontario, Richard Ivey School of Business
Occupation	Founder & Chairman of JOYUS
Board member of	TripAdvisor, J. Hilburn, Ericsson
Spouse(s)	Simon Cassidy
Children	3
Website	joyus.com

Sukhinder Singh Cassidy (born Sukhinder Singh in 1970) is a technology executive and entrepreneur. She has worked at companies including Google, Amazon and News Corp, Yodlee (YODL), Polyvore, and Junglee. In January 2011, she became the Founder and Chairman of JOYUS, the video shopping platform for women.

Singh Cassidy was born in 1970 in Dar es Salaam, Tanzania to parents of Sikh descent. Her family moved to Ontario, Canada, when she was two years old. She grew up in St. Catharines, in Canada's Niagara Region. Singh Cassidy graduated from the University of Western Ontario and earned her H.B.A. from the Richard Ivey School of Business in 1992.

Singh Cassidy was raised in an entrepreneurial family. Both of her parents were doctors and ran a medical practice for thirty years.

Singh Cassidy started her career in investment banking at Merrill Lynch in New York. She moved to the Merrill Lynch London office 1994. She then worked as an analyst for British Sky Broadcasting.

In 1998, Singh Cassidy moved to Silicon Valley and joined ecommerce startup Junglee (company) as Head of Business Development. Junglee was acquired by Amazon in 1998. Following the acquisition, Singh Cassidy joined Amazon, where she led merchant business development for the first generation of Amazon marketplace. According to Bloomberg Business, she helped create "one of the company's first programs designed to deliver shoppers to merchants that carried what the buyers were looking for."

Singh Cassidy co-founded financial services platform Yodlee in 1999 with five engineering co-founders, including Schwark Satyavolu. and served as SVP of Sales and Business Development from 1999 to 2003. In 2014, Yodlee went public, trading under the ticker YODL.

In 2003, Singh Cassidy joined Google as the first General Manager for Google Local & Maps, and Head of Content Acquisition for Books, Library, Scholar, Shopping and Video. There she launched Google Local and Maps, with product manager Bret Taylor and a team of engineers. In 2004, she became head of Google's international operations in Asia Pacific (APAC) and Latin America (LATAM), becoming VP in 2005 and then President of APAC and LATAM in 2008. Singh-Cassidy is credited with building Google's presence across 103 countries in Asia Pacific and Latin America.