Suhel Seth

Suhel Seth (born May 1963 in Calcutta,West Bengal, India) is a managing partner of consultancy firm Counselage India, founded by him in June 2002. He has previously worked at advertising agencies Response, Ogilvy & Mather and Equus (which he co-founded with his younger brother Swapan in March 1996). He also co-founded the marketing consultancy firm Quadra Advisory with ex-Hindustan Lever marketing guru Shunu Sen in 1997. Seth is also an author, columnist, actor, TV pundit and socialite.

He is a Punjabi but was born and raised in Calcutta, West Bengal, and thus considers himself a Bengali. His father owned a chemical factory in Calcutta.

Seth lives in Delhi.

In 2014 during a panel discussion on sports conducted as part of the Times Literature Festival in Mumbai, Seth failed to recognise Viren Rasquinha, the former captain of India's national field hockey team, and questioned the latter's involvement in the event. Seth was subsequently forced to apologise after a public outcry.

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