Studio Total

Studio Total is a Swedish marketing and advertising agency in and Malmö. They focus primarily on creative PR, such as guerrilla marketing, and have attracted much attention for several campaigns, both locally and globally. Their first assignment was for Riksteatern, for which the fictional political party "Kulturpartiet" became one of the most successful Swedish PR-campaigns in 2005. On the political theme, Studio Total also stirred up controversy in 2010, when Swedish feminist Gudrun Schyman burned 100,000 kronor (approximately $14,000) in a protest against unequal pay. In 2012 Studio Total won a gold epica for worlds best PR.

One of their most noticed campaigns globally is Wall of Sound, the worlds biggest iPod speaker for Swedish clothing firm Brothers. In 2010, it won a nomination for "music gadget of the year" at the T3 gadget awards in London.

On 4 July 2012, Studio Total arranged an airdrop of teddy bears endorsing freedom of speech over Belarus. The group called the mission "Teddybear Airdrop Minsk 2012". A plane piloted by Tomas Mazetti and Hannah Lina Frey took off from Pociunai, near Kaunas, Lithuania, and illegally entered Belarusian airspace, proceeding over the town of Ivyanets. The group then released 1,000 teddy bears holding cards and banners with protest slogans. The second airdrop was made over a southwest suburb of Minsk. When the Belarusian government denied that the incident had taken place, Studio Total released 90 minutes of footage of the flight, which Radio Free Europe reported that they had confirmed with experts had not been doctored.

Following the drop, photojournalist Anton Suryapin posted photographs on his website that he said had been e-mailed to him by an Ivyanets resident. On 13 July, his home was searched, his computer confiscated, and he was detained as an accomplice. On 19 July, Studio Total founder Per Cromwell published an open letter in which he stated that the group "never told Anton Suryapin or indeed any other Belarus citizen in advance about what we planned to do. We love (respect) and admire them too much to expose them to such risks." The letter also called Belarusian president Alexander Lukashenko an "armed clown".

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