Stroh's
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| Industry | Alcoholic beverage |
|---|---|
| Founded | 1850 in Detroit, MI |
| Founder | Bernhard Stroh |
| Headquarters | Los Angeles, California |
| Products | Beer |
| Owner | Pabst Brewing Company |
| Website | http://www.strohbeer.com |
The Stroh Brewery Company was a beer brewery located in Detroit, Michigan. In addition to its own Stroh's brand, the company produced or bought the rights to several other brands including Goebel, Schaefer, Schlitz, Augsburger, Erlanger, Old Style, Lone Star, Old Milwaukee, Red River, and Signature, as well as manufacturing Stroh's Ice Cream. The company was taken over and broken up in 2000, but some of its brands continued to be made by the new owners. The Stroh's brand is currently owned and marketed by Pabst Brewing Company except in Canada where the Stroh brands are owned by Sleeman Breweries.
The Stroh family began brewing beer in a family-owned inn during the 18th century in Kirn, Germany. In 1849, during the German Revolution, Bernhard Stroh (1822-1882), who had learned the brewing trade from his father, emigrated to the United States. Bernhard Stroh established his brewery in Detroit in 1850 when he was 28 and immediately started producing Bohemian-style pilsner, which had been developed at the municipal brewery of Pilsen, Bohemia in 1842. In 1865, he purchased additional land and expanded his business and adopted the heraldic lion emblem from the Kyrburg Castle in Germany and named his operation the Lion's Head Brewery. (The lion emblem is still visible in its advertising and product labels.)
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