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Stride Rite

Stride Rite
Subsidiary of Wolverine World Wide
Traded as WWW
Industry Footwear
Predecessor Green Shoe Manufacturing Company
Stride Rite Corporation
Payless ShoeSource
Founded 1919
Founder Jacob A. Slosberg
Philip Green
Headquarters Lexington, MA
Key people
Blake Krueger, CEO of Wolverine World Wide
Arnold Hiatt, former President
Jacob A. Slosberg, Founder
Philip Green, Founder
Products Children's Shoes
Parent Wolverine World Wide
Website striderite.com

Stride Rite, formerly the Stride Rite Corporation and stylized as stride rite, is an American company that develops, manufactures and markets children's footwear in the United States of America and international markets. It is a major marketer of athletic and casual footwear for children and adults. In addition to the Stride Rite brand, the company is known for designing and manufacturing footwear for co-brands from the Wolverine World Wide group under the following owned or licensed brands: Keds, Grasshoppers, Robeez, Saucony, Sperry Top-Sider, Merrell, Hush Puppies, and Jessica Simpson Kids. They also owned the rights to the defunct children's brand Zips.

The company is a manufacturer and wholesaler of footwear, selling in department stores, independent shoe stores, value retailers, outlet stores, and specialty stores. Stride Rite has company-owned children's shoe stores that carry children's Stride Rite and other company owned children's brands. The company markets products in countries outside the United States and Canada through independent distributors and licensees.

Recent reports have stated that Stride rite will close all stores in 2017 and focusing on e-commerce only.

Stride Rite was founded in Boston, Massachusetts, in 1919, as the Green Shoe Manufacturing Company (“Green Shoe”) by Jacob A. Slosberg and Philip Green. After founding the company, Green sold his interest to Slosberg twelve years later and Slosberg's sons Samuel and Charles lead up the company as the heads of sales and manufacturing respectively. Green Shoe became a public company in 1960 and was listed on the .

In 1966 Green Shoe adopted the Stride Rite Corporation name to emphasize the brand name of one of its best-known products. The name was purchased from another shoe manufacturer in 1933.

In 1968 Arnold Hiatt, the son of a Lithuanian immigrant, became president of the firm and sales were $35 million. Hiatt pursued a policy of acquisitions to keep the firm in tune with consumer preferences.


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