Hush Puppies
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| Product type | Footwear |
|---|---|
| Owner | Wolverine World Wide |
| Country | United States |
| Introduced | 1958 |
| Markets | 120 countries |
| Website | www |
Hush Puppies is an American internationally marketed brand of contemporary, casual footwear for men, women and children. The shoes have been described as "the classic American brushed-suede shoes with the lightweight crepe sole". A division of Wolverine World Wide, Hush Puppies is headquartered in Rockford, Michigan. Wolverine markets and completely licenses the Hush Puppies name for footwear in over 120 countries throughout the world. In addition, the Hush Puppies name is licensed for non-footwear fashion categories, including clothing, eyewear, plush toys and more.
Hush Puppies uses a Basset Hound named Jason as its logo which are occasionally referred to as "hush puppies" for that reason.
The Hush Puppies brand was founded in 1958 following extensive work by Wolverine to develop a practical method of pigskin tanning for the US military. (Pigskin is considered one of the most durable leathers and the government was interested in its use in gloves and other protective materials for soldiers.) Chairman Victor Krause developed the concept of a "casual" pigskin shoe to appeal to the then-growing post-war suburbia in the United States. The brand became instantly recognizable as a leisure casual staple of late 1950s and 1960s American life.
The famous Hush Puppies Dog Logo is a highly recognized symbol for comfortable quality footwear around the world. The Hush Puppies trademark evolved from a trip into Tennessee by Jim Muir, the Company's Sales Manager. Upon finishing his fried fish dinner at the home of a customer, he asked why the little fried corn dough balls were called "Hush Puppies." The customer replied that, "the fried dough was used by farmers to quiet their barking dogs." Muir reasoned that "Hush Puppies" would be an excellent name for Wolverine's new comfortable causal pigskin shoes because when feet hurt they are much like barking dogs. A brand name was born.
Hush Puppies claimed their rubber soles saved the life of Rolling Stones guitarist Keith Richards when he accidentally touched his guitar against an ungrounded microphone at a 1965 concert in Sacramento, California. Richards was knocked unconscious, but medics believed that the crepe-soled Hush Puppies shoes he was wearing insulated him and saved his life.
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Wikipedia