Strawberry Records
| Wild Strawberries | |
|---|---|
| Genres | Pop rock, alternative rock |
| Years active | 1989–present |
| Labels | Strawberry Records, Nettwerk |
| Associated acts | André Tanneberger, GeL, sealt, boywonderbread |
| Website | www.wildstrawberries.com |
| Members | Roberta Carter-Harrison, Ken Harrison |
| Past members | Braz King |
Wild Strawberries is a Canadian pop rock band consisting of married couple Roberta Carter-Harrison (vocals) and Ken Harrison, who are also, respectively, a physiotherapist and a doctor by trade. They have released a number of albums, their latest being Vesper 50 (2017).
Wild Strawberries was established during the couple's time at university, during which they would hold jam sessions with friends. In 1988, the band submitted the song "Crying Shame" to Toronto radio station CFNY for its new music search contest; it won the contest, and received airplay from the station.
Harrison established a studio, enabling the band to produce its early releases independently, and led to the founding of the Strawberry Records label. The album Grace drew the attention of record label A&M Records of Canada, which would distribute the band's next release, the album Bet You Think I'm Lonely.
The success of Bet You Think I'm Lonely resulted in a national concert tour and a contract with Nettwerk, a Vancouver-based independent record label, for the production of their albums. Two albums were released under that label; a third album, Twist, was initially sponsored by Nettwerk, but creative differences resulted in the dissolution of the partnership.
The band has since eliminated all dependence on record labels, preferring instead independent production and promotion; the band adopted a strategy to promote themselves directly to fans. With the release of Deformative Years, the band simultaneously released an extended web film utilizing music from the album. The costs of producing this video were substantially lower than a music video production for television music stations, such as MTV or MuchMusic.
The success of Bet You Think I'm Lonely also earned the band a 1995 Juno Award nomination for Best New Group. Other early hits for the duo included "Life-Sized Marilyn Monroe" and "Crying Shame".
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