Stefan Swanepoel | |
---|---|
Born |
Nairobi, Kenya |
January 5, 1958
Residence | Ladera Ranch, California |
Citizenship | South African (1958–present) American (2002–present) |
Alma mater |
University of Pretoria University of Johannesburg UCLA |
Occupation | Author, public speaker, management consultant |
Spouse(s) | Era Swanepoel |
Children | 2 sons (Tinus and DJ) |
Parent(s) | Dr. Z Swanepoel and the late Monica E. Swanepoel |
Website | www |
Stefan J. M. Swanepoel (/ˈswɒnəpuːl/ SWON-ə-pool; born January 5, 1958), is an American business executive, author and real estate businessperson. He has served as president of two non-profit organizations and seven companies, including a New York-based global franchise network. He is most known as a business and trends author, having written more than 20 books and reports. His books have been listed on the New York Times and Wall Street Journalbestseller lists.
Swanepoel was born in Nairobi, Kenya. He holds a bachelor’s degree in science from the University of Pretoria, a Master's degree in Business Economics from the University of Johannesburg, and diplomas in arbitration, mergers and acquisitions, real estate, computer science] and marketing. Swanepoel has been an industry researcher of real estate trends for over three decades and is recognized as a global real estate expert. His Swanepoel Trends Report is an annual analysis of how changes impact the real estate business and affect real estate brokers, agents and home buyers.
Swanepoel is a proponent of the evolution of the Internet, mobile technology] and transparency of information in the home-buying transaction. In 1998 Swanepoel predicted that technology and consolidation would be the single biggest change catalysts the real estate industry would experience. In 2006 Swanepoel warned that large numbers of agents were entering the real estate industry, and in 2009 he wrote that far too many agents were licensed and that this was dragging down overall productivity, standards and the image of real estate agents in general. Research in two markets found that more than half of all licensed agents had no listings or sales during the previous year and that every year hundreds of thousands of agents never even sell one house. Swanepoel has often stated that the real estate brokerage industry has a "merry-go-round approach" because it is too easy to get a real estate agent license; he believes it is too easy to move from one company to another. Throughout his various reports Swanepoel has forecast that newspapers and other print media will be the biggest casualty of reduced advertising dollars and the growth of the Internet