ApS (Anpartsselskab): private limited company | |
Industry |
Video game industry Computer hardware PC gaming Consumer electronics Application software Professional Gaming ESports |
Founded | 2001 |
Founder | Jacob Wolff-Petersen |
Headquarters | Copenhagen HQ, Chicago and Taipei, Denmark |
Key people
|
Ehtisham Rabbani (CEO) Tino Soelberg (CTO) Murat Camoglu (CFO) Rune Berendtsen (CIO) Pat Wachendorf Jeff Mahlmeister Zach B Hill |
Products | Gaming peripherals and accessories: headsets, mice, keyboards, controllers, and gaming surfaces |
Website | www |
SteelSeries is a Danish manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, and gaming surfaces.
SteelSeries was founded in 2001 by Jacob Wolff-Petersen. The company's original name was Soft Trading, and it was changed to SteelSeries in 2007. Soft Trading made the Icemat and SteelPad mouse mats, the latter of which influenced the company's eventual name change. In 2008, SteelSeries acquired Ideazon, a North American-based developer and manufacturer of gaming peripherals.
In 2012, SteelSeries received investments from U.S.-based private equity firm, Catterton Partners, and Chinese-based private equity firm, ClearVue Partners, of undisclosed amounts.
SteelSeries supports a number of electronic sports teams and individuals through sponsorships and community support. Sponsored teams include Evil Geniuses, Vitality, EDward Gaming, Alliance, among others. Past sponsorship include Manuel "Grubby" Schenkhuizen and Tom "Tsquared" Taylor in 2011.
SteelSeries has held partnerships with the gaming industries most recognizable brands including Blizzard Entertainment,Electronic Arts,Hewlett-Packard,Gunnar Optiks, and Valve Corporation.