Starting Over Again (film)
| Starting Over Again | |
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Theatrical movie poster
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| Directed by | Olivia M. Lamasan |
| Written by | Carmi Raymundo |
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| Distributed by | Star Cinema |
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Release date
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| Country | Philippines |
| Language | Filipino |
| Box office | ₱410 million |
Starting Over Again is a Filipino romantic comedy film directed by Olivia M. Lamasan, starring Piolo Pascual and Toni Gonzaga. It was produced and distributed by Star Cinema as part of its 20th anniversary. It officially premiered in the Philippines on February 12, 2014.
The film was an instant box-office success earning 25 million pesos on its opening day. On March 15, 2014, a month after its theatrical release, the film earned a total domestic gross of 410,188,028 pesos. It is the first non-MMFF movie to gross more than 400M domestically.
Development began eight months prior the release date with a working title of "Unlove You." The film was written by Carmi Raymundo who was behind some of Star Cinema films like It Takes a Man and a Woman released in 2013, and Bride for Rent released in January 2014. According to Raymundo, her vision of the film was to stray away from traditional Filipino love stories (which are already too mainstream in the Philippine market) so the film was created with an aim to tell a love story with a twist. The film was directed and produced by Olivia Lamasan, the woman behind successful films such as Madrasta (1996), Minsan, Minahal Kita (2000), Milan (2004), In My Life (2009), In the Name of Love (2011) and The Mistress (2012). According to Lamasan, the film was about a lover wishing for a second chance. Despite being the head of ABS-CBN's creative department, Lamasan was told to do a film that would fit Pascual to make their reunion worth it since they haven't done any projects for the last decade. The film also served as a reunion not only with Pascual and Lamasan, but for the lead actor and actress as well. Their first collaboration was 13 years ago in a soda commercial. In an article by Crispina Martinez-Belen of the Manila Bulletin, it was stated that Malou Santos personally chose Gonzaga to portray the lead role.
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