Star in the Hood (company)
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| Private Unlimited Company | |
| Industry | Fashion |
| Headquarters | Norwich, United Kingdom |
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Area served
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East Asia |
| Products | Clothing Accessories Luxury goods |
| Owner | Takeover Group Macau |
| Parent | Takeover Group |
| Divisions | MIGI Clothing |
| Website | http://www.starinthehood.net/ |
Star in the Hood Unltd. (or S.I.T.H) is an international mid-range to luxury clothing company founded by Kwasi Danquah III, (Tinchy Stryder) named after his pseudonym Star in the Hood in 2006. A wholly owned subsidiary and business division of parent Takeover Group, Star In The Hood specializes in men's, women's lifestyle street wear and accessories, stocked at JD Sports in 155 stores in the United Kingdom, also in Europe, and Southeast Asia.
Star In The Hood is established with a line that consist of Varsity Jackets, gilets, Hoodies, Tracksuits, T-shirts, Sweatshirts, Sweatpants, Denim Jeans; outerwear in leather, down, cotton, and technical fabrics; Caps, Tuques, Ushankas, Fashion accessories. The items are produced in very limited quantities and are usually sold for mid-range to high-end prices. The sunglasses, belts, and the watches are made according to their demand, making these items the brands most exclusive products.
In 2010, Star In The Hood became an international brand, and entered a partnership with JD Sports. Following the brand partnering with JD Sports and Kwasi Danquah's business deal with Roc Nation LLC in June 2010, Kwasi Danquah III and Sean "Jay-Z" Carter were in talks on how best to expand the brand further and establish itself as a dominant force. In September 2011, Star In The Hood created the hip hop fashion brand MIGI Clothing.
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