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|Launch date||14 May 1997|
|Non-voting members||40 affiliates|
|Annual passengers (M)||641.1|
|Annual RPK (G)||1,364|
|Headquarters||Frankfurt am Main, Germany|
|Management||Jeffrey Goh, CEO
Calin Rovinescu, Chairman
|Alliance slogan||The Airline Network for the World.|
Star Alliance is one of the world's largest global airline alliances. Founded on 14 May 1997, its current CEO is Mark Schwab and its headquarters is in Frankfurt am Main, Germany. As of 7 August 2016[update], Star Alliance is the second largest global alliance by passenger count with 641.1 million, after SkyTeam (665.4 million) and ahead of Oneworld (557.4 million). Its slogan is "The Way The Earth Connects".
Star Alliance's 27 member airlines operate a fleet of approximately 4,657 aircraft, serve more than 1,330 airports in 192 countries and carry 641.1 million passengers per year on more than 18,500 daily departures. The alliance has a two-tier rewards program, Silver and Gold, with incentives including priority boarding and upgrades. Like other airline alliances, Star Alliance airlines share airport terminals (known as co-location) and many member planes are painted in the alliance's livery.
On 14 May 1997, an agreement was announced forming Star Alliance from five airlines on three continents: Scandinavian Airlines, Thai Airways International, Air Canada, Lufthansa, and United Airlines. The alliance chose Young & Rubicam for advertising, with a budget of $25 million (€18 million). The airlines shared the star logo from the beginning, with its five points representing the founding airlines. The alliance adopted its first slogan, "The Airline Network for Earth", with its goal "an alliance that will take passengers to every major city on earth".
The now defunct Brazilian airline VARIG joined the Star Alliance network on 22 October 1997, extending the alliance into South America. Also joining were Ansett Australia and Air New Zealand, expanding Star Alliance to Australia and the Pacific. With the addition of the latter two carriers, the alliance served 720 destinations in 110 countries with a combined fleet of 1,650 aircraft. The next airline to join was All Nippon Airways (ANA), the group's second Asian airline, on 15 October 1999.
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