Srdjan Jovanovic Weiss

Srdjan Jovanovic Weiss (born 1967) is a Yugoslav-born architect and theorist living in New York.

Jovanovic Weiss was born in Subotica and lived in Novi Sad and Belgrade until 1995. He then moved to the United States for graduate studies at Harvard University. After two years at Harvard studying with Richard Gluckman, Jacques Herzog and Rem Koolhaas, Jovanovic Weiss moved to New York where he started practicing architecture with Richard Gluckman and Robert Wilson. In 1998 he won the Second Prize in the 2G Competition to expand Mies van der Rohe's Barcelona Pavilion in Barcelona and soon after opened his own art & architectural practice called Normal Group for Architecture with a partner . This collaboration lasted until 2003 when Jovanovic Weiss founded NAO (Normal Architecture Office), a collaborative studio for design of architecture, cities and exhibitions and a successor of Normal Group for Architecture based in New York City. He also co-founded SMS (School of Missing Studies), international art & architecture group for studying cities marked or undergoing abrupt transition.

Jovanovic Weiss's theoretical work is mostly known for analysis of Balkan cities in the aftermath of war and crisis in Yugoslavia during 1990s. He coined the term Turbo Architecture and contributed to understanding the geo-political process termed Balkanization and its defining effects on newly emerged capital cities after the fall of Yugoslavia. Jovanovic Weiss defines Balkanization as a bottom-up geo-political process that new capital cities of new countries go through to assert their own urban distinction and character among competing new capital cities and against hegemonic forces of globalization.

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