SquareTrade
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| Privately held | |
| Founded | 1999 |
| Headquarters | San Francisco, California |
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Area served
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United States United Kingdom Finland |
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Key people
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Ahmed Khaishgi (CEO & Co-founder) Steven Abernethy (Co-founder & Executive Chairman) |
| Products | Consumer Electronics and Appliances Warranty |
| Website |
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SquareTrade Inc. is an American extended warranty service provider for consumer electronics and appliances headquartered in San Francisco's SoMa district.
Co-founded in 1999 by Steve Abernethy and Ahmed Khaishgi, SquareTrade launched as the first online service for resolving e-commerce disputes. Working with online marketplaces such as eBay, the company utilized an online negotiation tool to automate the dispute resolution process between sellers and buyers. Between 1999 and 2001, SquareTrade raised $15M from JP Morgan Partners, Weston Presidio Capital and Draper Richards. That same year, the company launched a merchant-verification service, the SquareTrade Seal. Both original services have since been discontinued.
In 2006, SquareTrade began providing consumer protection plans for portable devices, appliances, and other electronics, both on-line and through large retailers. PC Magazine listed it as number 93 in its list of the best 100 web sites of the year. In 2012, Bain Capital and Bain Capital Ventures announced they were investing $238 million in the company, marking the second largest venture capital deal of the year.
The company's underwriter has been AmTrust Financial Services, Inc., but as of 2013, SquareTrade was shifting toward Starr Indemnity.
SquareTrade was acquired by Allstate in late 2016, joining Allstate suite of consumer asset protection services.
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